A Reebok sports shoes outlet activities Club is scheduled to available in suburban Madrid, Spain in earlier 2005, and we anticipate that the producer new club will available in Lisbon, Portugal in 2006. through 2004 we supported our Reebok actual physical fitness products dietary supplements for example the Reebok Deck, the Reebok center Board, the actions Reebok actual physical exercise system and Reebok home actual physical exercise products for example treadmills and actual physical exercise bikes, by method of Reebok college , our thorough actual physical fitness resource, as well as by method of our system of Master Trainers. In addition, in November 2003 we entered into an contract with Westin resorts & Resorts to begin the Westin exercise Powered by Reebok in Westin resorts through North America.
This program, which was introduced through 2004, features customized developed actual physical fitness services incorporating a Reebok shoes outlet exercise routine for travelers. We build associations with main sports activities figures, clubs and leagues to raise the visibility belonging in the direction of the Reebok producer and also to create consciousness of and need for Reebok-branded footwear, clothing and accessory products. In 2004 we ongoing to concentrate our sports activities marketing and marketing work on important athlete icons who exemplify unique lifestyles, increasing youthful stars and athletes who are on the pinnacle of the sport.
Reebok shoes outlet also engaged in choose out celebration and league sponsorships that people think enhance the authenticity of Reebok getting a ability brand. through 2004 we concentrated on leveraging our associations with our athlete endorsers. We featured our best athletes in print, billboard, poster and internet advertising, as well as in-store merchandising. Our athletes also arrived out in numerous individual appearances in support of our Brand. We plan to hold on to emphasize activation of our endorsement assets through 2005, with marketing and marketing initiatives that will tie in to our thorough I Am What I Am marketing campaign.
